![]() ![]() Since many of our updates were driven by user feedback, we think our current listeners will be thrilled with the new offering. "When AOL Radio announced its partnership with Slacker this summer we anticipated greatly improved web and mobile products, but what we're giving listeners today is a completely new AOL Radio experience that exceeds our most optimistic expectations. And with new custom artist stations, ESPN Radio and AOL's 200+ stations, it lets listeners easily find music and other programming they'll love. (NYSE: AOL) today relaunched AOL Radio, now powered by Slacker, with 50% less audio advertising and improved listening features for easier access to its celebrated originally programmed stations and 10 million-plus song catalog. Top-to-bottom redesign, custom artist stations, improved functionality and AOL's 200+ originally programmed stations and vast library Initially, AOL plans to launch the service with an iPhone app, with iPad and Android apps to follow.ĪOL’s current radio app, AOL Radio, draws about 3 million unique monthly listeners that consume 30 million hours of music, according to AOL Music chief Jeff Bronikowski in a press release.Fewer Commercials + More Music + New Features +10 Million Plus Song Catalog. AOL meanwhile will focus on promotional advertising packages from other portions of its company. ![]() Under the terms of the partnership, Slacker will handle all advertising within the free AOL music service as well as ads for its own service. However, the partnership with Slacker is less about a premium option and more about building out the company’s advertising options. AOL’s premium music service will also be based on Slacker, which offers two paid subscription models: a “Radio Plus” service, which gives users unlimited song skips and cuts the ads for $3.99 per month and “Slacker Premium”, which gives users the ability to play any song in Slacker’s music library whenever they want for $9.99 per month.ĪOL previously had a paid music subscription service that it sold in 2007 to Napster. ![]()
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